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Cleobury Country offers a wide range of courses to suit small businesses.

Just Marketing Worshops

These series of Marketing workshops can be attended as a single event or as a series to maximise all round knowledge. Each workshop will last for 3 hours and takes a typical business issue faced by many small to medium sized operations and helps you develop a strategy for dealing with it.

Course Contents:

1) Designing Your Marketing Plan for 2018—16th March
If you’re a small to medium sized organisation, marketing is often the last element on the list of things to attend to, especially as the business is coming in anyway without it. But for any company owner or director wanting to grow their business a marketing strategy is an essential requirement. A decent marketing plan helps align the marketing to the business goals and objectives and gives direction to the activities used across a given time frame as well as keeping things within budget.
* Marketing Trends for 2018.
· Marketing Plan Considerations
·  Practical Session – Create your own 2018 Plan
·  Running successful marketing campaigns
· Measurement, Reviewing, Reporting and Refining

2) Differentiate Or Die – How to stand out from the crowd— 19th April
Do you have a USP? Do you even know what it is? A Unique Selling Point is how you set out to differentiate yourselves from your competition. Trying to be the same or better than your competition will only ever result in being a close 2nd. Identify your own niche or USP and use that to drive your marketing so you stand out from the crowd and get yourselves noticed.
· Businesses who have nailed their USP and how they did it
· How are you different? 
· The 5 P's 
· Finding your USP - group exercise

 3) Is Your Website Delivering The Results You Need? - 17th May
So you know you need a website and you’ve worked hard on getting one up and running. It looks beautiful but do you have an objective for what you want the website to achieve? How will you measure results? Is the site designed to achieve your objectives? Understanding how to measure and analyse the results generated and where you can make improvements or additions to drive better lead performance is essential. Learn how to make your website deliver the results you need to grow your business.
· Identifying your website aims
· How will you measure the results?
· Identifying areas for improvement and what you can do.
·  SEO Hints and Tips
· Signposting - How will people find your website? 

4) How To Maximise Return From Your Expo Stand in 2018—21st June
Taking a stand at any major exhibition is a time consuming and costly experience. You need to have a clear understanding of what the objective of attending the expo is and how you will measure it. It may be a branding exercise, or to launch a new product. Perhaps you want to generate leads for your sales team – or all three of these. Aligning your plans to meeting these objectives will ensure you get a far better return on your investment.
· Key objectives and measurement
· Types of  Event
·  Planning Considerations including lead capture, stand build and resources.
·  Promotion that packs a punch (Highlights and Benefits)
·  Effective follow up
 
Course Length
3.5
Price
£75.00 +vat
Assessment
No Assessment
Lunch
No

Course Documents

Course Dates

16/03/2018
£75.00
19/04/2018
£75.00
17/05/2018
£75.00

Enquiry Form

Please select the dates you wish to equiry about
  • 16/03/2018 £75.00
  • 19/04/2018 £75.00
  • 17/05/2018 £75.00
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